"Media have a way to cover up as well as disclose. For example, boredom masquerades as participation with do-it-yourself Websites like Facebook, MySpace, and YouTube. With these sites, users have unlimited ways to "keep in touch" or to use a media-related metaphor, "stay connected." The summons "Find Your Friends on MySpace" lures users into preparing "a face to meet the faces that you meet."
by G. Mielo, "Misunderstanding media: a blurry "Vision of Students Today" in ETC; A Review of General Semantics, (Apr. 1, 2008) published by the Institute for General Semantics.